Job Description

Role Purpose

To drive revenue growth, market access, and strategic partnerships while ensuring balanced channel distribution and strong brand positioning.

Key Responsibilities

• Market Development & Channel Expansion
• Build wholesale, retail, HoReCa, and institutional channels
• Achieve balanced channel mix (40/30/20/10)
   

Sales & Strategic Partnerships

• Secure framework contracts and offtake agreements
• Manage key accounts (processors, retailers, institutions)
   

Brand & FMCG Growth

• Lead product positioning and brand development
• Execute promotions and market campaigns
   

Customer Relationship Management

• Maintain high customer satisfaction (NPS ≥50)
• Ensure repeat business ≥70%
• Revenue Growth Strategy
• Identify new markets (local and ECOWAS)
• Expand distribution and optimise pricing
   

Required Skills or Experience

Qualifications & Experience

• HND, Degree in Marketing, Business, or related
• 2 – 5 years’ experience in agribusiness, FMCG, or B2B sales
   

Success Metrics

• ≥4 framework contracts annually
• ≥50 retail outlets activated
• Revenue growth ≥25% YoY
• Strong customer retention