This posting covers a spectrum of marketing-focused roles at CashXpress Nigeria, from executive leadership (CMO) to hands-on execution (Digital Marketing Manager/Specialist) and business development (Digital Business Developer). Reports to the Board of Directors/shareholders and MD, and collaborates with Product, Finance, Analytics, Compliance, IT, and Customer Service teams.
Required profile for job ad: Digital Marketing Manager - Lagos
Responsibilities :
Set the overall marketing strategy and brand vision for CashXpress Nigeria, aligning with regulatory constraints and risk controls.
Lead multi-channel demand generation, performance marketing, product marketing, brand and communications, and market research.
Own the marketing budget, ROI, and go-to-market strategies for new lending products and partnerships.
Build and mentor a high-performing marketing leadership team; drive cross-functional collaboration with product, risk, and customer experience.
Represent CashXpress in public forums, media engagements, and investor relations as appropriate.
Plan and execute multi-channel acquisition campaigns (digital ads, social, content, email, SMS, affiliate programs) to drive loan-originations and app installs.
Optimize marketing funnel, A/B test creatives, landing pages, and attribution models; manage budgets and vendor relationships.
Collaborate with Product and Analytics to define and track growth KPIs (CAC, LTV, activation, retention, repayment rates).
Oversee brand consistency, PR support, and communications aligned with regulatory and ethical standards.
Lead performance reporting to senior leadership and the Board as needed.
Support CRM/marketing automation, segmentation, and lifecycle campaigns (onboarding, onboarding optimization, retention).
Coordinate with Compliance to ensure all marketing materials meet regulatory requirements.
Identify and secure partnerships that accelerate growth (fintechs, banks, mobile operators, retailers, agent networks, merchants).
Explore new distribution channels, co-branded campaigns, and product integrations to expand reach.
Conduct market research to uncover customer needs, competition, and pricing opportunities.
Manage partnership governance, performance tracking, and contract negotiations.
