Job Description

Job Ad & Profile Description

Position:Head Marketing and Communications - Lagos

We are looking for a Head Marketing and Communications.

Responsibilities:

Brand & Market Positioning

Define and execute Shekel’s brand strategy, visual identity, and market positioning across all channels and customer segments.

Drive brand awareness campaigns and lead market research to sharpen Shekel’s competitive positioning in Africa’s vehicle finance market.

Product Marketing & GTM

Own go-to-market strategy for Shekel’s financing products -- developing audience-specific value propositions for dealers, fleet operators, and individual buyers.

Build product messaging frameworks, competitive battlecards, and sales narratives that enable the Growth team to close effectively.

Lead Generation & Sales Enablement

Design and execute multi-channel demand generation campaigns, digital, events, partnerships, and referrals that convert awareness into qualified pipeline.

Own the MQL-to-SQL handover process with the Growth team; track and optimise lead volume, conversion rates, and cost per acquisition.

Performance Marketing & Analytics

Own paid search, paid social, SEO, and email channels with a focus on measurable ROI; build attribution frameworks that connect marketing spend to revenue.

Establish a marketing analytics cadence and report performance against commercial targets to the executive team.

PR, Content & Communications

Build and manage media relationships across Nigeria and key markets; secure earned coverage in business, tech, and finance press; manage crisis communications.

Lead content strategy and production -- thought leadership, social media, case studies, and investor-facing materials -- ensuring all output reflects Shekel’s SHARP values.

Investor & Stakeholder Communications

Partner with the Co-Founders on fundraising narratives, pitch materials, investor newsletters, and milestone announcements.

Manage communications for board members, strategic partners, and regulatory stakeholders.

Team & Budget

Build and lead a high-performing Marketing & Communications team; manage external agencies and the marketing budget with a focus on ROI and attribution.

Required profile for job ad:Head Marketing and Communications - Lagos

7+ years in marketing with exposure to both growth/product marketing and brand/communications

Proven GTM execution with measurable commercial outcomes

Experience owning lead generation with clear pipeline metrics (MQLs, SQLs, CAC)

Familiarity with performance marketing channels -- paid search, paid social, SEO, email

Track record in brand building and PR in Nigeria or comparable African markets

Demonstrated experience leading and growing a team

Fintech, mobility, or financial services background (a strong plus)