Job Description

Position: Digital Marketing Officer / Social Media Executive - Accra

We are looking for a Digital Marketing and Social Media Specialist to join our team. This role involves managing the companys online presence, creating engaging content, and enhancing brand visibility across digital platforms while collaborating with a dynamic team in the public construction sector.

Key Responsibilities:

Develop and implement digital marketing strategies tailored to the public construction and building industry.

Create engaging graphic and video content for social media campaigns.

Manage and optimize the companys social media profiles to increase audience engagement and brand awareness.

Monitor industry trends and competitors while analyzing the performance of digital marketing campaigns.

Collaborate with internal teams to ensure content aligns with marketing objectives and overall communication strategies.

Required profile for job ad: Digital Marketing Officer / Social Media Executive - Accra

This Digital Marketing & Social Media Specialist position requires a candidate who can effectively manage digital marketing campaigns and the companys social media presence while adhering to industry best practices. The role involves developing digital strategies to enhance the companys visibility within the public buildings and construction sector.

Profile:

Required experience: Less than 2 years of experience in marketing, digital marketing, or communications.

Required education: College Diploma or Higher National Diploma (HND).

Required language(s): French; English (if applicable).

Relevant industries: Construction, Public Buildings, Civil Engineering, and Public Works.

Qualifications & Skills:

Strong knowledge of digital marketing principles and strategies.

Proficiency in graphic design and video editing.

Ability to create engaging visual content for social media platforms.

Good understanding of social media management tools and online advertising platforms.

Creative mindset with the ability to work independently and manage multiple tasks effectively.