Job Description

Job Purpose:

To drive sales and market penetration of rendered poultry by-products processed into high-protein meals used in fish feed and animal nutrition, by identifying new business opportunities, managing customer relationships, and achieving revenue targets.

Key Responsibilities

Sales & Business Development:

• Identify and develop new business opportunities across feed mills, fish farms, and agro-allied businesses.
• Achieve assigned sales targets and contribute to overall revenue growth.
• Develop and execute sales strategies to expand market share.
• Conduct market research to understand customer needs, pricing trends, and competitor activities.

Customer Relationship Management:

• Build and maintain strong relationships with existing and prospective clients.
• Provide product information and guidance on the application of poultry meal in feed production.
• Handle customer inquiries, complaints, and feedback promptly and professionally.
• Ensure high levels of customer satisfaction and retention.

Product Knowledge & Technical Sales:

• Develop strong knowledge of rendered poultry products (e.g., poultry meal, protein meals) and their applications in fish feed and animal nutrition.
• Educate customers on product quality, benefits, and usage.
• Work closely with production and quality teams to ensure product specifications meet customer requirements.

Order Management & Coordination:

• Manage the full sales cycle from prospecting to order closure and delivery.
• Coordinate with logistics and operations teams to ensure timely order fulfilment.
• Monitor product availability and align sales activities accordingly.

Reporting & Administration:

• Prepare regular sales reports, forecasts, and performance updates.
• Maintain accurate records of customer interactions, sales pipeline, and transactions.
• Provide insights and recommendations to improve sales performance and market penetration.

Qualifications & Experience:

• Bachelor’s degree in Marketing, Business Administration, Agriculture, Animal Science, or related field.
• Minimum of 2–5 years’ experience in B2B sales, preferably within agro-allied, feed mill, or FMCG sectors.
• Experience selling feed ingredients or agricultural by-products is an added advantage.

Skills & Competencies:

• Strong sales, negotiation, and closing skills
• Good understanding of feed ingredients and animal nutrition products
• Excellent communication and interpersonal skills
• Strong relationship management and customer engagement skills
• Result-oriented with strong business acumen
• Proficiency in Microsoft Office tools
• Ability to work independently and as part of a team.